拉斯羅·普茲克

Laszlo Puczko

國際旅游學會副會長

Vice President of ITSA

（演講中文版）

我很榮幸來到此次峰會，來和各位共享，據世界聯合國的旅游增長的統計，南洋，日本和中國大陸，特別是，推動旅游業的增長在亞太地區，現在占超過22 +的國際旅游交通

低質量的標識牌，比如中式英文等等，許多地區也無法利用有效的社會媒體，這就是我們面臨的一些問題，但是在我們的這個時代，城市已經對于提供居住條件娛樂和工作機遇起著越來越重要的作用。而且我們也知道，城市是國內外許多游客的主要目的地，可以說所謂的旅游產品，而旅游城市在生態保護和文化傳承上實現了突破，我們可以借鑒許多旅游名城的成功經驗。T20代表世界上最著名的有旅游城市，T20代表著高端旅游和城鎮，那么本次峰會可以給我們T20的啟動和創始提供信息支持。我在這里衷心的向吉林省人民政府以及國際旅游學會，吉林省發改委、旅游局以及長白山旅游管委會，以及大地國際咨詢集團和途牛旅游因特網的各位代表，表示衷心的感謝。

  感謝你們此次峰會的承辦、創辦，本屆峰會的主題包括共享生態傳承，融入"一帶一路"政策，借此機會，我介紹一下重要的旅游協會，我們的國際旅游學會的成員努力，在于使得國際旅游通過新眼光來感受旅游體驗，本次峰會主要領域包括景點的發展，旅游人力資源建設的發展，旅游數字市場與互聯網旅游經濟效應，旅游脫貧、旅游治保（音）、旅游可持續發展、旅游金融與投資、旅游勝地市場營銷與管理、旅游策劃與發展，國際旅游學會全年為會員舉辦各種培訓項目、會議與活動，包括市場調研、雙年會、專題論壇、會議文件出版、新聞剪報、全新網絡更新以及為高速經濟發展地區的年輕學者和機構，從事旅游業的人士提供相關活動，此次峰會為旅游城鎮代表和頂級學者提供經驗交流，觀念交流與旅游發展的舉措與平臺，祝賀舉辦方成功舉辦這次峰會，我祝愿大家在此共度美好時光。

演講英文版

Over one billion people travel to global destinations, according to the UN World Tourism Organization (UNWTO) barometer. Southeast Asia, Japan, and mainland China, especially, drive tourism growth in the Asia-Pacific region which now accounts for over 22+ of the international tourist traffic worldwide.

Many destination, DMOs or city governments in developing nations are struggling with tactical tourism planning and execution, market research, low-quality signage and interpretation (i.e., “Chinglish”), and failure to leverage social media and the Internet.

In our times cities and urban areas play more and more important role as places providing living conditions, leisure, entertainment and working opportunities. Besides, urban areas became the primary destination for domestic and foreign tourists alike. We can say that the so called Tourist Town became a tourist product. Tourist Towns make breakthrough in ecological preservation and cultural inheritance. We can observer, however, many successful tourism-oriented town development models.

T20 represents the most famous 20 Tourist Towns and T has triple meanings of Top, Tourist and Town. The summit provides intelligence support for sustainable development through initiating and founding the “T20 World Top Tourist Town Alliance”. I would like to say thank you for Jilin Provincial People’s Government and International Tourism Studies Association (ITSA), Jilin Provincial Tourism Administration and Changbai Administration Committee, BES Tourism Consulting Group and Tuniu Tourism Internet for working hard to make this great event happen.

The summit’s theme is “Improve Tourist Towns Alliance, Share Ecoligical Civilization Inheritance”. We are discussing three key topics, namely 1) Tourist Towns in the Belt and Road Initiative to Improve Communication & Cooperation; 2)  Integrated Development of Tourist Towns; and 3) Characteristics Shaping of Tourist Towns.

I would like to introduce one of the leading associations in tourism and hospitality. International Tourism Studies Association (ITSA) invited leading scholars from all around the world. ITSA’s mission is not only to bridge the gaps in tourism research, education, and practice. ITSA is committed to international tourism and hospitality leadership. 

Scholars and practitioners can collaborate, share new data and research findings, and learn about consultancy opportunities. Our members are working to make global tourism and hospitality an experience of “seeing through new eyes.

A short summary of the key research areas relevant to the summit

Attraction, hotel and resort development

Capacity-building and human resource development in tourism

Digital marketing and the Internet in tourism

Economic impact of tourism

Poverty alleviation through tourism

Quality assurance in tourism

Sustainable tourism development

Tourism finance and investment

Tourism destination marketing and management

Tourism planning and development

ITSA offers an abundance of programs, conferences, and activities for members all year long. These include research partnerships, biennial conferences, topical forums, conference publications, a newsletter, a brand-new web presence, and activities for young scholars and emerging organizations specializing in hospitality, travel, and  tourism in fast-growing economies. The International Journal of Tourism Cities (IJTC) is the official journal of ITSA.

This Summit provides an excellent plaform for the representatives of city tourism and leading scholars to exchange experiences, views, solutions and development ideas.

 I would like to congratulate the organizers for creating this event one more time and I wish you all to have great discussions and wonderful time in this beautiful location.